How do you measure the impact of Facebook
The riper the social media becomes, the more important it becomes to justify continued investment. What is the benefit of its presence on Facebook? What works well and what does not work? It is time to pick out the tools for evaluation and statistics.
Facebook is often the first social media companies to focus on. With millions of active Swedish users has long been an obvious channel of communication. But how obvious is it really? It is no longer an end in itself to “be on Facebook,” communications must bear to be evaluated with the same requirements as other communication channels. Simply counting Like-marks may have been sufficient to justify the effort so far, but what does that say? Just as with website visitors or subscribers to the newsletter is not the number of the most important. Relations behind the numbers, and results in the form of more business, is after all the most central. In order to measure the right things and draw further conclusions, you must use the right tools. And you must use them correctly.
You can start by looking at what Facebook’s own statistics tool has to offer. All Facebook Pages have access to a free statistics tool. It displays information about users and interactions, but without being particularly profound. You can find answers to a lot of “how many-questions’, but not so many” how “or” why-questions “.
However, it is a good start to easily identify trends at Facebook Page.
1stStart by entering your or company’s Facebook page that you want to know more about and click on the “View statistics.” It can be found in the right column on the front page. Behind the link “View statistics “on your Facebook page hides information about users’ behavior on the page.
2ndTop of the statistics page , select the date range for which you want to see statistics (see photo above). At the top right you can choose to export the statistics for a given period, as an Excel or CSV file for further manual processing. 2nd Statistics, date ranges. Here you can choose among other things, what time period you want to see statistics. In the left menu, you can also get detailed information about users and interaction (see steps 3 and 4 below).
Under the heading User Key: The three key figures of the users are new like-marks, like-marks in total and active users per month. Next figure shows the percentage change from the previous period. For example if you have chosen to display statistics for the last 14 days compared ratios of 14-day period before that. Graph: Displays a summary of how the number of active users has changed over the period in question. Do you agree muspilen of lines in the diagram, you see the exact number for each day.
The entry Interaction Key: The key figures here are the impressions of the posts and the number of responses to them (comments and Like-selections). While this shows the percentage change from previous period to the right ratio. Chart: Shows the number of Like-marks and the number of comments separately.
3rd To see more detailed information about the users click the “User” in the menu on the left. You can see the breakdown of what the active users actually did, day by day, and how both Like-and stop-like markings have evolved over time. 3rd Statistics, demographics. An interesting chart to study. A very interesting chart, Demographics (see Figure 3), where you can see the breakdown between different age groups and gender in each age group. Even a top ten list of countries, cities, and languages ??may be interesting to go through now and then.
4th In order to monitor the content of the communication, click the “Interaction” in the menu on the left. Then, a couple of charts for the development of the interactions of the page and a table of all log notes, photo albums and the like. 4th Statistics, messages .Tables shows all log notes, photo albums and more. In the table, you see how many times this has been shown and how large the response has been (thus the number of comments and Like-selections). Click on any post to see how it looks.
